Fashion is always more fun when it is playful and when I came across the LA based designer Brian Lichtenberg I was so delighted. Not only are his designs so versatile, fitting both men and women, they are also a clever play on words. My favourite is the Homiés jumper, a remake of the classic 'Hermes' logo. It fits so well with the laid back, California, cool style that I am obsessed with right now and what is even cooler is that ASOS are going to start stocking this line.
See more from this designer here
