After launching the label in the autumn of 2009, the brand has gone from strength to strength, producing garments that are designed to be loved, worn and cherished. SS12 promises a collection of laid back garments for the 'girl next door' look. The KAGE woman is someone who loves freely and thinks for herself and this aspect of her personality comes across through the clothes she wears.
Chiffon, a big trend for the spring, is prevalent throughout KAGE's collection adding a feminine, ethereal touch to the garments. Deep blues, blood orange, sultry blacks and soft pinks and blues are key colour choices allowing the garments to stand out and be worn with confidence.
"These are clothes for the riviera, lounging in lace on deck chairs by the sea. These are clothes for whiling away hours on swings and playing in playgrounds. Cartwheeling through life with stars and feathers, these clothes are for the girl who dares to be effortlessly elegant, who attains uniqueness without striving for it and who is the first one up and the last one to bed." -KAGE
The above pictures show my favourite picks from this lookbook. What are yours?