Tuesday, November 29, 2011

Making It Up As We Go Along: 20 Years of Dazed and Confused Exhibition

Dazed and Confused has been setting the rules of underground style ever since it's release in 1991. Founded by Rankin and Jefferson Hack in London, the magazine produced a platform on which young artists, film-makers, designers and musicians could showcase their work.

Unlike anything that had come before, Dazed and Confused provided a much needed breath of fresh air for British press and the magazine culture at the time. It's controversial attitudes and independent approach to journalism attracted a fresh young audience and caused a storm of media hype and frenzy surrounding it's name. It became more than just a magazine, it was a curatorial space, a platform for experimentation pushing unheard of names to the fore. It bridged different fields and even eras together in the form of sensational interviews and extraordinary artwork which featured in every issue.

Image: Somerset House, London
Popular figures in today's society such as: Bjork, Alexander McQueen, Kate Moss and more have all graced the  pages of Dazed and Confused, turning the magazine into a beacon of creativity and inspiration for hundreds of people.

The latest exhibition held at Somerset House, documents the evolution of one of the nation's best loved magazines. Held in conjunction with the release of a book celebrating the success of the magazine, Making It Up As We Go Along is as innovative and dynamic as the magazine. Iconic artwork lines the walls whilst mirrored sculptures create a maze of artwork in the middle of the room. Promotional material fills the windowsills allowing guests the chance to take away some of the iconic imagery that makes the magazine so popular.

Image: Somerset House, London
The exhibition is set out in chronological order with room one featuring work from the first decade, room two featuring work from the last decade and room three featuring work from the current era of the magazine. In addition to the inspiring imagery displayed in the exhibition, there are two adjoining courtyards dedicated to the memory of Alexander McQueen whose ideas and creative direction acted as a driving force for the magazine before his untimely death in 2010.

Image: Somerset House London
This exhibition is a must see for anyone interested in fashion, journalism and of course Dazed and Confused magazine.

The exhibition is held at Somerset House and Admission is free. For more information, click here.

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