Tuesday, June 18, 2013

LONDON COLLECTIONS: MEN | YMC







You Must Create or YMC as they are better known as, have perfected the art of simplified dressing. Their Spring Summer 2014 collection still maintains the brands aesthetic of casual tailoring with a playful edge but this season they have gone deeper into the exploration of modernism.

YMC specialise in a British form of modernism. Form follows function and the surface design of the garments takes inspiration from sportswear, army surplus and workwear. This melting pot of inspiration creates looks that are laid back and summery whilst still possessing a masculine punky edge. Embroidered linens, bonded cottons and quilted chambray ensure that the garments are light weight and luxurious making them perfect for the summer months.

Understated, relaxed and care free, YMC have once again created a collection of wearable, timeless looks.

WORDS | GRACE MOLAN
PHOTOS | GRACE MOLAN AND MASON MOORE


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