|Photo: Mike Molan|
Friday's toast to the second issue of Moda de la Mode magazine took place at London's Piccadilly Institute situated in the heart of London. Fashion's finest came out to celebrate, adding to a stellar guest list of fashion editors, top designers, photographers and world famous session stylists.
The event took place in the Shrink Room, located at the top of the Institute allowing guests to enjoy panoramic views of the London skyline along with the entertainment provided at the party. Cocktails were served in china tea cups whilst guests relaxed on the giant sofa beds listening to an eclectic mix of old and new tunes. Fashion Editor of TellusFashion, Olivia Pinnock, was in attendance along with designer James Kearns. "The new magazine looks great" said Olivia "I love the range of articles". Fashion bloggers also loved the magazine with Sally Paine from the blog, 'Dress Me, I'm Your Mannequin' stating that she was "very impressed by the magazine and had the best time at the party networking with pivotal members of the fashion industry". A television crew were also at the party, recording the event for the global fashion TV channel, FashionOne.
The focus of the event was, of course, the unveiling of the much anticipated second issue of Moda de la Mode magazine. The magazine explored the theme of heritage, showing how it has an effect on today's fashion industry. Articles on McQueen, Dior, Amy Hall and top session stylist, George Akkad were just a handful of features from the magazine which ran alongside a great selection of photo shoots and many other heritage themed articles. A big draw for the second issue was the recent addition of a menswear section which aims to provide an extension to the successful 'Menswear Monday' feature that has developed a cult following on the Moda de la Mode Blog.
If you missed out on the opportunity to purchase your copy of Moda de la Mode Issue 2 then you can purchase a copy through the Moda de la Mode shop.
Here are just a selection of photos from the party taken by the photographer, Jean-luc Brouard.
To see more photos from the event, you can see them on the Moda de la Mode Facebook Page.