Moda de la Mode catches up with the designer herself to discuss London, young jewellery designers and the future of Anouska London Jewellery
Do you think your time spent in London has shaped your personal style? Your jewellery designs are very Middle Eastern, is this also reflected in the clothes you wear?
I was born in London but have spent a lot of time in the Middle East and Asia. The brand is influenced by the catwalk and current trends; this then filters through to my own personal style. I only design pieces I would love to wear myself.
Where is your favourite place in London to go to?
I love London as a whole and its energy and vibe. For a night out I particularly enjoy Home House, The Langham Hilton, The Sanderson and Nobu is a favourite of mine for food.
Describe a typical day for you?
As I am a mother of two boys, the majority of the morning is spent organising their school day. Once I arrive at my studio I research the latest catwalk trends to take inspiration for the collection. Most of my designs are hand drawn so I will then have to put these down on paper before setting the designs into production. The remainder of the day is usually spent dealing with any press enquiries and arranging photo shoots for the collection.
What are your plans for the future?
To increase the collection and to watch the brand grow, eventually expanding the brand internationally.
What advice would you give to someone trying to set up their own jewellery design company?
I would advise them that they will need to put in a lot of hard work! Staying on the ball with regards to what is current in their particular field of inspiration is also important.
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