Today, breaking news was announced that the British Fashion Council will be hosting a menswear fashion week in London which will take place in June, just before the traditional menswear shows in Paris and Milan.
London Collections: Men provides an extension to the Men's day that currently runs at the end of London fashion week which has grown in popularity and content despite overlapping with the first day of Milan fashion week. Dylan Jones, the British Fashion Council's chair of the 'Fashion 2012 Menswear Committee' and also editor of GQ magazine believes that "This is a fabulous initiative and one that will undoubtedly draw even more attention towards London this year." The event, due to take place between June 15-17th, will kick start the menswear calendar, showcasing traditional shows and presentations blended into a rich and diverse cultural programme as part of a collaboration with the Olympic games.
It has already been confirmed that a large number of the menswear designers who showcase their collections on the existing Men's day of London Fashion Week, will continue to do so for the London Collections: Men. The committee in charge of London Collections: Men will ensure that the event becomes an unique opportunity to purchase luxury British Menswear whilst allowing visitors the chance to experience the creative side of the industry through the wide variety of programmes on offer. London Collections: Men will run in June this year but continue to run in following years in January and June alongside Paris and Milan Fashion Weeks.
“The menswear industry has been growing from strength to strength in past years and this is true testament to this, London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural programme creating a festival for Menswear in what will be a truly exciting year for the UK." Harold Tillman, CBE Chairman of British Fashion Council.
Photos taken from style.com